Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   We spoke to Jinal Govind, a landscape and wedding photographer who grew up in windy Wellington, and still calls the city his home – all about pursuing a career as a photographer and staying inspired.    Photography is something Jinal has had a passion for, ever since he was a young boy who picked To View More >>

Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   We spoke to Jinal Govind, a landscape and wedding photographer who grew up in windy Wellington, and still calls the city his home – all about pursuing a career as a photographer and staying inspired.    Photography is something Jinal has had a passion for since he was a young boy - who picked up a Kodak To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, I was exposed To View More >>

When we first launched Print Shop in Workspace people asked, “How do I know which images will sell? And which products?” They're excellent questions — and yes we do have ideas about what works, because we print and create the products! But we can't generalise. Every photographer is different and so is every photographer's work and audience. You need to find what works for you. Let's be clear, this is not expensive. It's not like you're stocking a shop with stuff that might or might not sell. In Print Shop everything will be printed and handmade To View More >>

If you heven't logged into Workspace for a while you may be surprised next time by a very different looking platform. That’s because our December upgrade has now been rolled out. Here's what we've done. Interface upgrade (updated, simpler, more intuitive) Although much of what we've done in this upgrade is "behind the scenes", we’ve also worked hard on the user interface. We've gone for a cleaner, more contemporary look, refined things to keep pace with evolving web design standards, and repositioned and relabelled buttons and other calls To View More >>

Evocative, adjective: bringing strong images, memories, or feelings to mind.  When we released our Vintage leathers last month they clearly struck a chord. Were we surprised? Not really, because when we first saw them we fell in love. And to Heather, in particular, they felt like a return to our beginnings. So ... what’s to love? The beautiful colours first caught our eye, but beyond that, they evoke such powerful feelings of nature, authenticity and, for Heather, who's our founder, memories. Natural because of their earthy tones, evocative To View More >>

Typography plays an important role in the overall look of websites, so it's no surprise that one of the common things people want to do in Workspace is change fonts. Workspace offers a range that you can select from in the text widgets (as in the graphic) but what if you want something completely different? This tutorial will explain what to do. Warning! This will get a bit geeky, so if you're not comfortable coding CSS and HTML, contact us and for a small charge we can arrange to do the work for you. Otherwise get someone else with the necessary experience, as we To View More >>